In August 2012, IT for Change was approached by the United Nations Project Office on Governance (UNPOG), for inputs to their research on "Role of e-Government to Promote Gender Equality in the Asia Pacific". Our submission argues for the need to move beyond the blind spot of the value neutrality of technology in e-governance policy design, by adopting a cohesive, well-deliberated strategy for exploring the opportunities offered by digital transformations for gender equality.