This paper, published in Women in Action (2, 2008) by Isis International – Manila, is a critique of the 'People's Communications for Development' (PC4D) framework that has been developed by Isis. PC4D seeks to rightly challenge the tendency of the dominant 'ICT for Development' (ICTD) frameworks to pull all existing development practice into a monolith that is centred on what may be called the 'revolutionary organising power' of the new ICTs, and attempts to put people back into the centre of development practice. Where PC4D is mistaken, this paper argues, is in taking the new ICTs as the main target of its critique.